There are two objectives to the program:

to protect travellers;
to help enhance the quality of accommodation offered.

The program has many benefits, i.e.:

travellers can count on a complete and reliable description of accommodation in Quebec;
establishment operators have a detailed reference to help them develop products adapted to their target markets, while ensuring healthy competition;
developers and policy makers have specific data on the supply of accommodation, so that they can come up with promotional strategies tailored to the available resources.